Jewish Home Lifecare in New York, has made some changes and rebranded itself as The New Jewish Home.
 
The change includes a logo, a new tagline—Age Like a New Yorker—and a reimagined website.  
 
The new name for Jewish Home is the result of an 18-month rebranding process in which the eldercare provider was assisted by the brand identity consultancy Siegelvision. 
 
The tagline speaks to Jewish Home’s ability to meet the physical, psychological, and social needs of aging New Yorkers.